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Rise in Hygiene Awareness Due to Increase in Prevalence of Infectious Diseases

People are becoming more conscious about cleanliness and hygiene due to rise in prevalence of infectious diseases, including COVID-19. Rapidly developing infectious diseases such as norovirus, influenza, etc. has increased the importance of hand sanitization, hygiene, and cleanliness. This has stimulated the demand for hand sanitizers, laundry, and household cleaning products, which is expected to further propel the detergents market during the forecast period.

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Companies are strengthening their product portfolio by focusing on developing environment-friendly laundry care and household cleaning products. In several developing countries, hygiene awareness programs are being conducted by healthcare experts to gain attention of consumers and spread awareness. Hence, there is an increasing demand for household cleaning products and personal care products from consumers across the globe. Moreover, market players are innovating in hand sanitizers, household cleaning products, personal care products, etc. to ensure effective impact of their product to prevent spread and growth of diseases.

There is an increasing demand for sustainable cleaning products and zero-waste laundry detergents in developing countries. Eco-friendly laundry detergents are enzyme-based products made without using artificial dyes or fragrances. Manufacturers are engaged in manufacturing detergents that are phosphate-free, biodegradable, and do not contain harmful ingredient such as petroleum-based chemicals. Sodium Dodecyl Sulfate (SDS) is a most common plant-based anionic surfactant used in cleaning products, as they are free from harmful chemicals, artificial dyes, fragrances, animal byproducts, and brighteners.

Moreover, companies in the detergents market are also focusing on attractive and eco-friendly packaging of detergents and cleaning products. Recyclable containers are becoming popular among consumers due to rising awareness about the harmful effects of plastic-based packaging. Market players are gaining revenue benefits by introducing non-toxic laundry care products due to rising demand across the globe.

The global detergents market is projected to advance at a robust CAGR throughout the assessment period. However, high cost of raw materials is a major factor hampering market growth. In addition, increasing environmental regulations on harmful solvents, including perchloroethylene, etc. which is lucratively used in dry laundry detergents, is expected to hinder the growth of detergents market. Hence, companies in the detergents market are increasing R&D activities to develop economical, safe, and innovative products to generate revenue opportunities in the global market.

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Companies are targeting users of inexpensive detergent products to increase customer base. Power detergents are comparatively cheaper than the liquid laundry detergents. Hence manufacturers are increasing the production of powder detergents that can be widely used in household cleaning, and also they are cost-efficient.

Increasing penetration of customer-friendly washing machines in households is driving the demand for laundry care products, liquid detergents, etc. in developing countries such as the U.S., Canada, China, India, and Japan. Consumers are more likely to use washing machines due to ease of cleaning process, convenience, and better outcome. Hence, there is a huge demand for laundry care & detergents across the globe.

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