Ariel Scotti is a Commerce Partnerships Writer with six years of experience in food, cooking, and kitchen tools, beauty and skincare products, health and wellness reporting, style, and all things cleaning, organizing, and holidays. Along with story production, headline crafting, and copy editing experience, she has specialized in SEO for four years. She has been with Dotdash Meredith since 2021 and written for brands like Food & Wine, PEOPLE, InStyle, Real Simple, Travel + Leisure, Health, Shape, Martha Stewart Living, and more. She earned her masters in journalism from New York University where she wrote for the school blog and paper. An avid home cook, reader, and skincare lover, Ariel has made herself an expert in the areas she covers in her professional life via her real-life passions.
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Anyone who’s played around with the color of their hair knows the inevitable struggle of keeping it healthy. Whether you’ve added a few natural-looking highlights or taken your mane from jet-black to platinum-blonde, introducing dye is always damaging to one degree or another. While you can temporarily restore vitality to your hair with a hydrating mask, regular attention is needed to stay ahead of the harm that chemicals can do.
More than 2,500 Amazon shoppers found a way through a purple shampoo and conditioner duo that does exactly that. The Bold Uniq Purple set is specifically designed to restore life to color-treated blonde and silver hair. The paraben- and sulfate-free formula is packed with restorative ingredients like soy oil and vitamin B5, and both products are tinted purple to counteract the yellow, brassy tones that can surface after getting your hair colored. Using the shampoo and conditioner together reduces this effect to bring out natural-looking blonde, ash, silver, and platinum hues shoppers are looking for.
Shop now: $36 with code TWENTYBU (Originally $60); amazon.com
As an added bonus, both the packaging and products are sustainable and cruelty-free, so you can feel good about your purchase. But best of all, InStyle readers can save an additional 20 percent off the set’s already reduced price with our exclusive discount code; enter TWENTYBU at checkout for a total of 40 percent off your order.
Amazon reviewers say they’ve experienced “incredible results” after using this shampoo and conditioner, and that they’ll “never use anything else” after seeing how vibrant their color is and hydrated their strands are. Another wrote that this is their “best purchase ever,” adding that they returned the more expensive purple shampoo and conditioner they bought from a beauty store. And a third person shared that they’ve “never gotten so many compliments” on their hair and are“literally stopped by strangers” who shower them with praise.
If your dyed hair needs a color correction and a boost of hydration, give the Bold Uniq Purple Shampoo and Conditioner a try while you can get it on sale with double discounts — don’t forget to use code TWENTYBU at checkout for an additional 20 percent off.
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