HAIRCARE doesn’t have to be expensive to be effective - and an expert has revealed which ones to buy as well as avoid at Target.

Department stores have recently started selling quality haircare products as top stylists have teamed up with major retailers.

While stores have definitely stepped up their hair game, some products are better than others. 

Alexa Ford, who goes by hairby_alexarae on Instagram, is a hairstylist working in Orange County, California, and has over 10 years in the industry.

She specializes in color and live-in blondes, a technique similar to balayage and a trendy hair coloring process.

Recently, she’s been on the lookout for more affordable and accessible products for her clients.

While shopping at Target, she decided to check its beauty section and was happily surprised to find quite a good selection. 

Alexa started checking for shampoos as it’s part of the process of healthy hair.

However, not all shampoos are worth the purchase.

Luckily, the haircare expert is here to help.

She told The Sun about five products that shoppers can purchase from Target, all under $25.

Below are her top five shampoo picks.

The first one is a signature shampoo created by celebrity hairstylist Kristen Ess.

She designed the brand as a way to offer affordable, luxurious haircare that can be easily paired with other products.

The shampoos can be anywhere from $11 to $24 depending on your hair type.

Hers shampoo is what the hairdresser calls the triple threat as it thickens, moisturizes, and cleans.

It is best used for those suffering from hair loss as it is intended to strengthen any damaged hair.

The product works well due to its formula ridding your hair of sebum - which causes an excess of oil on your scalp.

The shampoo goes for $12.99 at Target.

Odele-smoothing shampoo is known for giving users volume, reducing frizz, and repairing damage.

Its shampoo focuses on three factors: volumizing, smoothing, and curl defining.

What users really love about this product - its price.

You can score the sacred shampoo at Target for just $11.99.

This brand is owned by a dermatologist and woman-of-color Camille.

She formulated the shampoo for those wanting to maintain and grow their natural hair while it was put away in a protective style.

While the product is designed for natural hair, it's also a great choice for those needing moisturizing and wanting clean ingredients.

Some ingredients include shea butter, tea tree oil, and neem oil.

The shampoo offers a deep clean for the hair and has an applicator tip that gets right into the scalp.

The sulfate-free cleanser is only available online and is sold at Target for $12.99.

The Pacifica Rosemary Purify shampoo works on all hair types, especially those with congested scalps.

It's made with clean ingredients and without sulfates, parabens, phthalates, SLS, or mineral oil.

Plus, it's also 100% vegan and cruelty-free.

Shoppers can find the shampoo at Target for only $9.99.

Just because a product is cheaper does not mean you should buy it.

With low-cost items, it may seem worth it but just remember - you get what you pay for.

“The cheaper the ingredients, the cheaper the product,” Alexa told said.

The following five shampoos are on what Alexa calls the "no-no list" as she urged shoppers to stay away due to sulfates and alcohol.

These two ingredients are damaging to your hair for a few different reasons.

The products with alcohol not only dry out your hair but also your scalp - leaving it dull and lifeless.

A dry scalp tends to leave you prone to a flakey and itchy scalp as it isn't getting the proper nutrients.

Products with sulfate could strip your hair of moisture, color, and other treatments you may get.

This once again leaves your hair dry, damaged, and unhealthy.

The following products at Target sell between $1.99 and $9.99.

The Sun reached out to the five brands for comment.

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