The Home Edit by iDesign Wooden Collection in Sand (Photo: Business Wire)

Koper, Texas-New home furnishing suppliers and products made their debut in The Container Store to attract current consumer interest and attract customers to buy again.

"The Container Store's procurement team purchases products all over the world to keep the product variety fresh and attractive as consumers' needs and interests change," said Chief Marketing Officer John Gehre. "Small business sustainability and support are not only our company's priorities, but also our customers' priorities, and they are reflected in these new introductions."

iDesign's Home Edit was exclusively launched in The Container Store in May 2019. The latest product in this series is a new interpretation of the products that customers love. These products are all made from the original series made of renewable resource paulownia. The company said that sand and onyx wood grain colors are very attractive to the popular colors and textures of today's homes.

Five Food52 product lines, including a three-piece baking set, were launched during the festive season in October. Items such as aprons, dish towels, oven gloves, and compostable sponges complement the daily necessities of the kitchen department.

Blueland is reimagining traditional household necessities to eliminate the need for disposable plastic packaging. Container Store now has 16 Blueland products that belong to the growing cleaning category, including reusable household cleaning spray bottles, hand sanitizer refill tablets, window cleaners, multifunctional cleaners, and bathroom cleaners. Last month, dishwashers and washing powder tablets were added to the series.

Cricut, Inc. is a creative technology company whose cutting machines and design software help consumers carry out high-quality DIY projects. The cricut cutter adds creative appeal to organization, personalization and customization. The Container Store launched the Cricut Joy smart cutter in the exclusive home labeling starter kit in November, as well as accessories such as pens, cutting and writing vinyl materials, paper and tools.

The Laundress is an environmentally conscious high-quality laundry detergent, fabric care and household cleaning products. It recently launched a new fragrance called Way Out West in collaboration with Grammy Award-winning artist John Mayer. The Container Store will add Way Out West laundry detergent and fabric spray to its The Laundress collection this month.

Editor-in-chief Allison Zisko first joined HFN in 1998 and spent many years covering the desktop category before expanding the scope to all household items. In her current position, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions, and HFN’s podcast The Inside Scoop.

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