In recent years, dogs have become more fashionable. The puppy who used to wear a cheesy bright pink paw print costume now wears a simple, low-key collar, seat belt and soft-toned leather belt. If not in real life, you may have seen them on Instagram.

These puppy accessories usually come from Wild One, a brand that brings a minimalist millennial aesthetic to dog parents. Yes, Millennial Pink has a set of seat belts and belts.

Monochrome dog products can now be found in Bloomingdales, Nordstrom, Target, and Petco, but what makes Wild One a product that every pet parent pays attention to is the combination of minimalism and excellent marketing. All products are simple, stylish, and can match almost any personal aesthetic. Everything on their website and social media pages has been carefully photographed, and of course there are pictures of cute dogs. This brand definitely caters to fashionable dog owners-after all, if you are going to scatter dog stuff in your apartment, it can at least be cute, right?

More than three years after the launch of Wild One, the product has moved from the well-known social media streets to the streets of major cities, and even attracted the attention of many celebrities, internet celebrities (and dog influencers) and fashionistas. After Wild One broke the Internet, there are even some brands that are seriously inclined to minimize pet product actions (look at you, fable pets).

But the real question about the brand is: Is the Instagram hype surrounding Wild One true? Is the product value for money?

With the help of my trusted assistant Miso (my best friend and one of Mashable's resident dogs), I started to test all the latest Wild One products. Our discovery? Most dog equipment not only looks good, but also withstands daily use, and is good value for money. Read on for reviews of new cocoa color schemes for Wild One Treat Pouch, Everyday Carrier, No-rinse Shampoo, and Walk Kit.

Advantages: stylish and simple design; enough to hold snacks, poop bag and your phone/key; magnetic closure for easy access; can be used as a waist bag, shoulder or crossbody

Disadvantage: high price

I am doing reactivity training with my dog ​​Miso, which basically requires me to feed her snacks by hand throughout the walk. I have used the clip-on snack bag from our local pet store before, but the closing makes it difficult for me to grab the snack fast enough to reward good behavior, and the clip on the clip will continue to slip from my pants or anything else. Something fell off the jacket I was wearing.

The Wild One Treat Pouch is my new favorite, and I will not switch to another snack bag anytime soon. The magnetic clasp is a genius invention, and Miso wanted to give a huge puppy kiss to anyone who thought of it. It allows you to completely free your hands, prevent the snacks from falling (even if you turn the bag upside down), and it allows you to quickly grab the snacks without having to fiddle with any zippers or lace-up closures. There is also a hidden place for a stool bag, in case you don't want the world to know, yes, you have to pick up stool every day.

I like that it can be worn as a messenger bag or waist bag, and it has enough space for my phone and keys. I chose black, but it also has lavender and cocoa colors, so you can match it with your dog’s leash, collar or seat belt. Oh, it is made from 10 recycled plastic bottles, suitable for all environmentalists.

Advantages: match with any clothing; padded waterproof bottom; durable material; with clips to keep your dog safe; many pockets; top zipper

Disadvantages: very small dogs may jump out even if connected to the clip; heavy; expensive

Although I wish I could throw my own dog in this bag and take her anywhere, Miso weighs only 45 pounds and does not like being carried. In order to test the Wild One Everyday Carrier, I invited the help of a friend's dog-an elf named Leo. He is a 7-pound 8-year-old Japanese chin who is good at being carried on the streets of New York.

Compared with the ordinary front zipper dog bag, the Wild One Everyday Carrier is obviously more beautiful, but it is also significantly heavier. I tested the color of cocoa, and it is a good choice for people who wear neutral shades or who don’t want their handbags to conflict with their wardrobe too much. Most importantly, it is super stylish and looks like a designer handbag-any puppy riding in this backpack is definitely a girl (or boy) from the block.

It is also made of 80 recycled plastic water bottles, so you feel good after buying it (even if you spend $150 on the dog bag). There are three external pockets and one internal pocket for storing dog stuff and personal belongings. The canvas-like material is strong and durable, and it feels extra durable. The inside of the bag is lined with a detachable waterproof and washable base (just in case an accident happens during the trip). It also has a fabric protective zipper that will not pinch your dog’s fur, and an internal clip to secure it to the bag when your dog runs errands with you.

The only real disadvantage of Everyday Carrier is that it cannot be machine washed. Because the base is not actually fixed to the bag, your hands may be messed up and you have to wash it by hand. If your dogs are usually clean, this is not a problem, but if they become rough in the dog park, eat messy snacks, or are known for nervous peeing, it may be a problem.

I put Leo in the bag and walked around with him to see how well the bag functions. His long coat is a perfect test for fabric protection zippers-I am happy to report that it will not grab your dog's hair, even if they are on the furry side. In terms of actually carrying a dog in this bag, I think it is ideal for puppies who are a bit older than Leo. He weighs only 7 pounds, and even if his collar is tied to the bag's internal clip and the zipper is closed, he can jump out when the bag is on the floor. If the clip is attached to the harness instead of the collar, the dog may not be able to get himself out of the harness, but if your puppy does not use the harness often, this is definitely a consideration. However, this bag can safely carry up to 20 pounds, so if you work with a dog weighing between 10 and 20 pounds, you may be fine.

Overall, this bag is easy to carry, with a large and comfortable shoulder strap, and a large number of pockets to hold all the daily necessities of a puppy. Although the price of $150 is a bit high, it is made of recyclable plastic bottles, so you will feel good knowing that you helped divert disposable plastic waste. Looks good and saved the earth? Completely win-win.

Advantages: smells great; very suitable for intermediate bath; easy to use

Cons: Let your dog wet for a while

Bathing dogs (especially large dogs) is sometimes the job of two people. If you just don't have time for the tribulation of bathing time, Wild One has introduced the perfect solution-no-rinse dog shampoo. Although it is not technically a dry shampoo, it has the same effect and can refresh the puppies' fur between baths.

To use it, all you need to do is shake the bottle, spray it on your dog's fur, and rub it. Obviously it will make your dog's fur a bit wet, so you may not want to put them on the couch or go to bed immediately after applying them.

One of the great advantages of this shampoo is that it can completely remove any unpleasant odors on dog skin, not just cover them up. The scent smells like lemon and clean clothes, so your dog smells like rolling in a freshly washed bed sheet-even if they are actually rolling in the mud.

Miso doesn't like bath time (as soon as I put her in the bathtub, she was completely stiff in protest), so this is a good product that can reduce the number of times I need to bathe her. It only takes about one minute to spray her with shampoo and rub it. She didn't like it, but she tolerated it-she was a little uncomfortable for only one minute, and she hated the 20 minutes of living in the bathtub. I found that using a no-rinse shampoo can make the miso smell good, and her coat It feels clean for an extra week or two between uses. It is not a complete replacement for bathing, but it is great in a critical moment and can reduce the number of visits to the beautician.

Advantages: durable; easy to clean; minimal design; dustproof and waterproof

Disadvantages: The collar size is too large; when it is tightened to the smallest hole, a large piece of the collar will loosen

Suppose you want your dog to be the most fashionable puppy in the neighborhood, but you also don't want to invest in collars and leashes that will only be destroyed. This is where Wild One comes in. Their flexible poly-coated webbing belts and collars are dust-proof, odor-proof, and very easy to wipe clean. Before testing this Wild One Drop, I owned a seat belt walking kit that is famous on the Internet. I like and use belts and poop bag holders to this day (they still look brand new). But shortly after the purchase, my dog ​​handler suggested that we use the headless back connected to the collar when walking in Miso, so this time the test collar Walk Kit is more meaningful.

I chose a brand new cocoa color, which is a great alternative to the more expensive brown leather collar for your puppy (and it may last longer). This collar and leash suit is suitable for almost all kinds of dogs. For dogs that are prone to soiling, owners usually tend to stay away from more expensive and more fashionable accessories to avoid damaging them, but using a collared Walk Kit will not have this problem. Each component is easy to wipe, the collar and belt can withstand rough puppy games, and is equipped with a cute matte stool bag holder (because no owner can exempt the stool shovel).

When I tried it on for the first time, I noticed that the collar was a bit big. Miso is somewhere between medium and large, and the neck size is 17 inches. A representative of Wild One suggested that I increase the size just in case. Although the collar fits Miso when it is fastened to the furthest hole, there is a large piece that hangs loosely around her neck and is not firm. I definitely want the D-ring to be a little bit back on the collar to secure the extra length. If I buy again (I will), I will reduce the size-if your dog is between sizes, I also recommend reducing the size.