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Provides the first laundry solution specifically for sportswear to kill bacteria that cause odors in target locations across the country, Target.com and Amazon

Baltimore, Maryland, May 25, 2021/PRNewswire/ - HEX Performance® is the first and only laundry program designed to clean, protect and extend the life of sportswear. It has launched the first environmental protection of its kind Agency (EPA) approved antibacterial fabric protector with continuous self-cleaning protective cover, which can kill bacteria that cause odor and prevent regeneration for up to 6 weeks. Antibacterial fabric protectors are now available on Target stores, Target.com, Amazon and HEX Performance websites across the country.

According to Technavio's 2001-2025 forecast and analysis, the Covid pandemic has accelerated the growth of the global sportswear market. During 2020-2024, the global sportswear market will grow by USD 157.1 billion, a compound annual growth rate of nearly 11%. With consumption Consumers are increasingly eager to live an active lifestyle, and pay more and more attention to health and hygiene. The laundry category needs innovation, which is rare in traditional brands dominated by old technology. Therefore, although our lifestyle and fabrics have changed, laundry care has not changed.

This boils down to science. Traditional laundry products were designed in the 1940s for cotton and wool with large, open weaves. The use of fillers actually locks bacteria and odors in today's tightly bound synthetic fabrics and perfumes to hide what is left behind (have ever wondered why it is so difficult to walk the detergent aisle in a grocery store). Therefore, not only are body oils, sweat, and bacteria trapped in the fabric, causing stains and odors, but these residues can reduce the performance of sportswear and reduce its ability to stretch, breathe, and absorb moisture. 

Antibacterial fabric protectors use patented HEX molecules to penetrate deep into tightly woven fabrics to kill bacteria that cause stains and odors during the rinsing process. Moreover, it can leave a soft invisible barrier, protect the fabric and prevent the re-growth of bacteria for up to 6 weeks. Therefore, comfort and performance will actually improve every time you wash.

"With the unprecedented growth of the sportswear market, HEX Performance meets the needs of people who use today's high-performance fabrics for exercise and life. They don't have to worry about bacteria and smells destroying their exercise equipment," said Drew Westervelt, founder of HEX Performance . "Antibacterial fabric protectors can kill bacteria that cause odors and prevent consumers from losing performance, such as moisture absorption, breathability, and elasticity. HEX Performance actually protects their sportswear investment and makes their clothes Looks and feels like new-wash after washing."

HEX antibacterial fabric protector starts at $6.99 and comes in two fragrances: fresh and clean and fragrance-free. HEX Performance antibacterial fabric protector is specially designed for sportswear, but it is safe and gentle enough for all washable items. It is very suitable for bed linen and towels. It does not contain bleach and makes your washing machine smell-free.

In addition to antibacterial fabric protectors, HEX Performance also released the latest Eco Package liquid laundry detergent. Made from the same active and biodegradable formula as their current laundry detergent range, packaging can now be used, 60% less plastic than traditional 100-ounce detergent packaging. HEX Performance antibacterial fabric protectors and eco-packaged liquid laundry detergents are available on Target.com, Amazon and hexperformance.com, while antibacterial fabric protectors can be purchased at all Target stores. For more information about HEX performance, please visit www.hexperformance.com.

About HEX Performance Founded by former professional athletes, HEX Performance® is a premium product portfolio of revolutionary modern cleaning solutions, including washing powder, fabric conditioners, antibacterial fabric protectors, wet and dry tissues, and specially designed for cleaning and protection Synthetic fabric with stains and deodorant sprays. HEX Performance utilizes a unique technology to meet changing consumer needs by preserving and protecting high-performance fabrics while effectively eliminating odors and stains. HEX Performance products are environmentally friendly, skin-friendly and biodegradable. To learn more about HEX Performance laundry care solutions, please visit www.hexperformance.com.

Media Contact: Kim Le / Gaby Provenzano 213.542.8980 [email protection] www.startrco.com 

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